A Primer on Life Insurance

Simply put, life insurance can help give you peace of mind while you’re alive, and financial support for your loved ones should you pass. It’s something you should have if there are people in your life depending on you. This includes if you are providing financial support for everyday living expenses, college tuition, retirement income – or if you’re a stay-at-home parent, and provide the family management duties which are just as important to your family’s well-being. Insure.com found that in 2024, if American mothers were paid for the work they do around the house, they would earn $140,315 annually, a 5% increase from 2023.

Here’s a quick primer or refresher on life insurance to help you understand the basics and make informed decisions about your financial future.

What is life insurance? Life insurance is a legally binding contract between you and an insurance company where you pay premiums in exchange for a death benefit paid upon your passing. The death benefit is a lump sum payment.
How are premiums paid? Premiums are paid either as one upfront payment or as regular payments over time.
Who receives the death benefit? The policy’s named beneficiaries will receive the policy’s face value, or death benefit, upon death of the insured.
What are the types of life insurance? There are two main types of life insurance:

- Term life insurance policies expire after a certain number of years, typically 10, 20, or 30 years.
- Permanent life insurance policies remain active until the insured dies, stops paying premiums, or surrenders the policy.

How do I choose the right policy? Do your research! When selecting a policy, factors such as your financial goals, budget, and family needs. A life insurance policy is only as good as the financial strength of the company that issues it.

Still have questions? We know trying to understand the various aspects of financial planning can be overwhelming. Match with an Advisor For Women™ or Advisor For NextGen™ Certificate Holder to bring clarity to your financial future and receive advice tailored to your goals and needs!

Get started here.

Willow helps financial professionals to acquire & grow business with today’s clients.

For Individuals

Get Matched

Advisor Vetting

For Advisors

Advisor For Women™
Certificate Program

Advisor For NextGen™
Certificate Program

Find Clients

Client Content & Events

Advisor Training & Events

Willow Talk

About Us

Willow Partner Advisors, LLC (“Willow”) is not affiliated with any third-party Advisers and neither Willow nor any of its representatives are authorized to provide investment advice on behalf of a Willow or to act for or bind as an Adviser. Each matched Adviser has entered into an agreement with Willow under which the Adviser pays Willow a combination of fees. The fees paid by the Advisers to Willow are paid irrespective of whether you become a client of an Adviser and are not passed along to you. However, the presence of these arrangements may affect an Adviser’s willingness to negotiate below their standard investment advisory fees, and therefore may affect the overall fees paid by clients introduced by Willow through the Willow platform. Please ask your Adviser for more information about their fees.

Neither Willow nor its affiliates are engaged in providing investment advice. Willow does not receive, control, access, or monitor client funds, accounts, or portfolios. Willow does not warrant any services of any Adviser and makes no claim or promise of any result or success of retaining an Adviser. Your use of the Willow platform, including the decision to retain the services of any Adviser, is at your sole discretion and risk. Any services rendered by an Advisers you contact are solely that of the Adviser. Willow and its affiliates are not responsible for the accuracy or reliability of any information contained on third-party websites.

Willow Partner Advisors, LLC. is an SEC registered Internet Only Registered Investment Advisor. Willow does not provide securities recommendations or manage client assets. Willow is a service that matches potential clients with fiduciaries that are trained to work with a client’s life situation. All investments involve a risk of loss.

Disclosure for Endorsements
Willow Partner Advisors, LLC. is an SEC registered Internet Only Registered Investment Advisor. Testimonials and endorsements may have been solicited. Testimonials come from our advisor partners that pay Willow to participate on our platform. Willow does not pay for any testimonial or endorsement. Willow does not provide securities recommendations or manage client assets. Willow is a service that matches potential clients with fiduciaries that are trained to work with a client’s life situation. All investments involve a risk of loss.