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Why Choose Willow?

A personalized approach

We match you with a financial advisor who is deeply attuned to your individual needs and goals

Vetted advisors

Our advisors have specialized knowledge on the factors impacting women’s wealth

Proven success

We have a track record of helping women find financial empowerment in all of life’s stages

Getting Matched with an Advisor is as Easy as 1-2-3

Answer a few questions to help us understand your financial goals, life journey and passions.

We match you with an advisor who understands your goals, aligns with your interests and personality.

Start building a personal connection with your advisor rooted in shared values and a tailored strategy for meeting your goals.

All Willow advisors are vetted and must go through our Advisor for Women Certificate Program or Advisor for NextGen Certificate Program.

What Our Clients Say

A Financial Advisor Who Understands Your Unique Life Journey

Every journey is different, and so are your financial needs. The next generation is redefining the way we think about money, careers, and life goals. From starting your own business and balancing work-life harmony to investing in your passions and planning for the future, your path is uniquely yours.

Navigate Your Life Transitions with Expertise

Whether you’re just beginning your career, building a family, or dreaming big for the future, your financial strategy should reflect your individual story. Willow NextGen™ Advisors are here to help you craft personalized financial plans that fit your life. Let’s make your money work for you, wherever life takes you.

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